QR codes are 2 dimensional bar codes that can be scanned by your mobile phone and used to visit a website, share a phone number. Basically make it easier for you to interact with an ad. They are huge in Japan where trying to remember or enter a website on your mobile phone is often difficult. Use in Australia has been limited to some trials by Telstra in magazines like those by Pacific Magazines and some in-bus advertising.

With this new deal most ads in Pac Mags titles such as Men’s Health, New Idea, Marie Claire etc will include a call to action and a QR code.  Hopefully this will be the start of the QR code revolution in Australia. I find them really easy to use and although you look like a twat trying to scan a code on a bus ceiling I can see huge potential for them to bridge the print to digital gap.

If you can’t wait for the next edition of Men’s Health and want to try out QR codes now then the one above will take you to the front page of this site. Whip out your Telstra QR enabled phone and go to the Myplace menu. If you’re not with Telstra a lot of phones have a reader built in already. Look for barcode reader, multiscanner or something similar. Nokia, Apple, Win Mo and Android all have free applications available to download for their smart phones.

Story via Australian IT News

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