Woolworths who along with Coles are one of a pair of companies who run Australia’s largest supermarket chains have just announced that they are getting into the mobile phone game.

Australia’s [l]argest supermarket chain, Woolworths, has announced plans to enter the telecommunications market, offering a no-frills mobile phone service.

Under the plans announced, Woolworths will team with Optus in a pre-paid service that offers a flat rate for voice calls of 15 cents flagfall and 15 cents for every 30 seconds of conversation.

Rather than errecting towers all over the place Woolworths have elected to resell Optus services which many say are already stretched to their limit.

The service provided is pre-paid only and customers can pick up a $2 sim card from Woolworths, Safeway, BIG W or Dick Smith stores.

It’s interesting to note that Woolworths don’t believe that people want data included with their mobile service. It seems unlikely then that any power users will be switching over.

Via Sydney Morning Herald

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